About csiSIM™
Changing the Game in Learning & Training
Our Vision
Empowering the future of learning, storytelling and digital healthcare through innovative immersive technologies that delight and enhance quality of life and revolutionize how teaching and learning is done.
Who we are
We are a startup team of EdTech and healthcare innovators with decades of expertise in creating unique solutions to meet student, employee, business, and caregiver needs for learning, training, storytelling, and healthcare interventions.
What we do
Devise, develop & deliver innovative and immersive digital learning, training, storytelling, and wellness experiences. We focus on impactful learning and training, immersive storytelling, and providing digital healthcare tools to improve quality of life.
How We Do It
Innovate
Elevate your training methodologies with cutting-edge solutions.
Leverage our deep expertise to enhance or replace outdated training processes.
Access a suite of tailored simulation solutions designed to meet your specific needs.
Choose from a range of tools, including:
Live simulations
Immersive 360-degree recorded experiences
Augmented Reality (AR)
Virtual Reality (VR)
Artificial Intelligence (AI) integration
Our comprehensive solutions are built to optimize your training outcomes and drive real results.
Invent
Bring your vision to life with tailored simulation tools.
Collaborate with our team of innovators to develop customized solutions that meet your education and training goals.
Benefit from our expertise in crafting simulation experiences that fit your specific needs.
Available solutions include:
In-person events
Portable 360-degree filmed experiences
Advanced AR/VR applications
AI-driven learning tools
We ensure each experience is immersive, impactful, and unforgettable.
Influence
Empower learners through immersive, hands-on training.
Accelerate learning and improve decision-making through focused simulation experiences.
Provide learners with a safe, controlled environment to practice and refine skills.
Enhance the efficiency and effectiveness of your education and training programs, leading to optimal outcomes and long-term proficiency.
Our Story
Thanks to a generous gift of $500,000 to nursing Dean Cindy Fenske from Ron and Marvel Jones, to Concordia University Ann Arbor, the Center for Simulation and Innovation (CSI) was formed. CSI has spent over two years developing pioneering applications of VR and AR to enhance education in healthcare, and now more broadly in EdTech and Business. In the last 12 months, the CSI team (expanded to include our CTO Chris Raasch, formerly from Sony Creative Software) has expanded their focus to integrate gAI into their platform, and in April of 2024 spun out from Concordia to form the csiSIM™ EdTech and HealthTech startup, aiming to reshape how education, learning and training is done in educational (K12; higher education), healthcare delivery, and business settings. We have developed and filed patents on truly disruptive new technologies and released our first portfolio of products at the April 2024 APEE (Association of Private Enterprise Education) conference in Las
Vegas.
Meet the Team
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Dr. Suzy Siegle • Chief Visionary Officer, EdTech
Dr. Suzy Siegle is an attorney, educator, and Walsh College’s Chief Champion, currently serving as their Ninth President and CEO. Walsh College was founded by Thomas Edison’s accountant, Mervyn Walsh, so Suzy’s connection has both substantive (via a strategic partnership) and symbolic significance, as business experts helping disruptive innovators like those at csiSIM™ since Edison.
She holds a Master of Business Administration, a Juris Doctor, and a Doctorate in Higher Education Leadership and Management, where her dissertation focused on innovative and entrepreneurial operating models in 21st-century higher education. Suzy has taught classes in business law, organizational leadership, leadership communication and negotiation, and entrepreneurship. Her research focuses on locus of control psychology, especially as it pertains to helping high-performing leaders and entrepreneurs.
She is the author of the books Locus: Take Control and Change the Direction of Your Life, The THRIVE Journal: A Step-by-Step Guide to Help You Create and Accomplish Your Goals, Chief Energy Officer: the #newCEO: How High Performing Leaders Manage People, Pressure, and Profit to Build Thriving Organizations, and Quantum Lead: How Visionary Leaders Harness a Hidden Energy to Create Massive Breakthroughs, Accelerate Growth, and Transform Organizations (anticipated release Fall 2024). Some of these books will be used as a platform to further demonstrate AuthorSIM™ from csiSIM™.
Suzy is a certified HeartMath® trainer, a certified executive coach through the Center for Executive Coaching, a SHRM Certified Professional (SHRM-CP), and has earned certifications in neuroscience and brain health, the neuroscience of learning and development, and consumer neuroscience and neuromarketing through Copenhagen University.
She serves on the board of directors for the Detroit Economic Club and has taken courses through Columbia on augmented reality and learning, as well as recently through MIT Sloan on AI for Business Strategy. Additionally, Walsh College is a strategic alliance partner with Entrepreneur’s Organization - Detroit and is a university partner with the Michigan Venture Capital Association.
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Nick Myers • Chief Visionary Officer, HealthTech
Nick Myers is the Chief Visionary Officer – HealthTech of csiSIM™ and Co-Founder of RedFox AI, a Madison-based AI-focused digital healthcare company. RedFox’s AI-powered platform verbally assists and troubleshoots home lab tests and medical devices, enhancing communication between patients, manufacturers, and healthcare providers.
Nick is a TEDx and International Keynote Speaker, known for talks on AI, conversational AI, and data privacy worldwide. He's been honored with awards such as In Business Madison 40 Under 40 and The Best of Madison Business Awards, as well as featured in publications like PR Daily and The Wisconsin State Journal.
An advocate for stricter consumer data privacy regulations, Nick was part of the Open Voice Network (OVON) Privacy & Security Workgroup, co-authoring the OVON-sponsored Privacy Principles and Capabilities Unique to Voice white paper. He also co-authored a white paper on conversational AI’s impact on remote patient monitoring.
Nick holds a Bachelor of Science in Communication from the University of Wisconsin – Stevens Point (2016).
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Chris Raasch • Chief Technology Officer
Chris Raasch is the Chief Technology Officer at the Center for Simulation and Innovation, bringing a wealth of experience in technology to his role.
His journey began in computer lab management and progressed through various roles, including systems analyst, instructional technologist, and Director of Information Technology. Along the way, Chris made significant contributions as a software developer, earning a patent for his work, and as a software engineer for Sony Creative Software.
He holds a Master's in Educational Technology from Concordia University and has played a key role in establishing learning interoperability standards on international standards bodies.
At Concordia, Chris has been instrumental in developing a range of learning tools, from video capture and streaming to classroom automation technology, enhancing teaching and learning experiences.
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Dr. Cindy Fenske • Chief Medical Officer and Director of Educational Assessment
Dr. Cindy Fenske is the Founder and Executive Director of the Center for Simulation and Innovation, bringing a wealth of experience from her esteemed career at the University of Michigan School of Nursing.
Recognized for her innovative teaching methods, she garnered multiple honors during her tenure. Dr. Fenske played a pivotal role in developing and implementing the university’s robust simulation program.
In 2015, she launched the nursing program at Concordia University Ann Arbor (CUAA), spearheading the creation of a cutting-edge simulation center and curriculum. As a professor at CUAA, she continues to mentor others in integrating various simulation modalities, including in-person, video-recorded, and augmented/virtual reality simulations, across diverse fields of study.
Dr. Fenske holds degrees from Valparaiso University, the University of Michigan, and Oakland University. She is a nationally recognized presenter on experiential and immersive simulation training, emphasizing its profound impact on learning, retention, and judgment development.
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Daniel Sem • Acting Chief Operating Officer
Dr. Daniel Sem has over 25 years of experience in healthcare entrepreneurship and innovation, starting in the biotechnology sector and later transitioning into academia. He has authored over 75 published papers and book chapters, holds 10 issued patents, and has co-founded several companies.
Dr. Sem earned his Ph.D. in Biochemistry from the University of Wisconsin – Madison and his law and MBA degrees from Marquette University. While working in biotechnology in San Diego, he co-founded Triad Therapeutics, which was ranked as one of the top biotech startups in the U.S. by Drug Discovery Today. Triad Therapeutics was later acquired by Novartis for $60 million.
His passions lie in healthcare policy and business, blending law, healthcare, ethics, and sound economics. He is a licensed attorney in Wisconsin and currently serves as the CEO of Bridge to Cures.
Dr. Sem also holds leadership roles as:
President of CU Ventures, a technology transfer and investing entity.
President of University Venture Affiliates.
Executive Director of the Center for Innovation and Entrepreneurship at Walsh College in Troy, Michigan.
Dr. Sem serves as COO at csiSIM™ and is committed to staying in this role if mutually agreed upon by a Series A investor. His dedication is to see csiSIM™ grow and flourish, and he is prepared to do whatever it takes to achieve that goal.
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Jacob Ennis • Director of Business Development and AI User Experience
Mr. Ennis boasts a dynamic career spanning education, IT, and AI. With 5 years of teaching experience across multiple subjects and grade levels, he has demonstrated versatility and expertise both inside and outside the classroom.
Before his teaching career, Mr. Ennis spent 4 years in IT at Concordia University Ann Arbor, where he honed his technical skills, gaining proficiency in software, hardware, and A/V technologies.
His passion for education and technology converged when he became a computer science instructor, staying up-to-date with the latest trends and innovations in the field.
Now, as the Director of Business Development and AI at csiSIM™, Mr. Ennis leads the integration of cutting-edge AR and VR software solutions for training, education, and marketing. His diverse skill set—including sales, communication, and deep technical knowledge—makes him a valuable asset in driving innovation and success at csiSIM™.
Advisors
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Tawni Hunt Ferraini • Senior Fellow at the Fraser Institute
Ferrarini serves as the Sam M. Cohodas Professor at Northern Michigan University (NMU), where she previously helped direct the Center for Economic Education and Entrepreneurship. She was the 2015 President of the National Association of Economic Educators.
Her teaching, research, and service focus on regional growth and development, with particular attention on the role of responsible and accountable individuals. She is also a thought leader in the use of artificial intelligence in education.
Ferrarini serves as a faculty scholar for both the Council on Economic Education (Japan) and the Mackinac Center for Public Policy (Michigan).
She co-authored Common Sense Economics: What Everyone Should Know About Wealth and Prosperity (2016, St. Martin’s Press). In 2024, csiSIM™ collaborated with Ferrarini to create an AI-powered avatar of her, allowing readers to interactively query her book.
Ferrarini earned her doctorate from Washington University, where she studied under 1993 Nobel laureate Douglass C. North, and holds a Bachelor of Arts in Mathematics from Southern Illinois University – Carbondale.
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Rich Sheridan • CEO & Chief Storyteller at Menlo Innovations
Rich Sheridan is the Founder and CEO of Menlo Innovations, a cutting-edge software development company based in Ann Arbor, Michigan, with clients including Ford, Daimler, American Family Insurance, Snap-On, and BD (Becton Dickinson).
From kid programmer in 1971 to a Forbes cover story in 2003, and author of Joy, Inc., Richard Sheridan (U-M grad — BS Computer Science ’80, MS Computer Engineering ’82) has never shied away from challenges, opportunities, or the limelight. While his career has always revolved around technology, his true passion lies in process, teamwork, and organizational design, all driven by one popular goal: The Business Value of Joy.
Sheridan is an avid reader and historian. The culture at Menlo Innovations was inspired not by modern trends but by the historic Menlo Park Lab of Thomas Edison. As a child, Sheridan was inspired by Henry Ford’s recreation of Edison’s lab at Greenfield Village, which influenced his approach to joyful innovation.
Some call it agile, some call it lean—Sheridan and his team call it joyful. And it delivers results—both business and cultural. Menlo Innovations has received:
Five Inc. Magazine Revenue Growth Awards
Invitations to the White House
Nationwide speaking engagements
Numerous articles and culture awards
There is so much interest in Menlo Innovations that they now conduct daily tours of the Menlo Software Factory™.
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Stephanie McDermott
Stephanie McDermott is a seasoned professional with expertise in product ownership, program strategy, and delivering engaging user experiences, with a proven track record of success across both tech startups and established corporations.
Currently, as Senior Product Owner at Toshiba Global Commerce Solutions, she oversees engineering teams, manages product roadmaps, and delivers impactful UX features.
Previously, as a Product Owner at Boomy Corporation, Stephanie excelled in crafting technical stories, assembling high-performing teams, and implementing innovative features to effectively engage users.
During her tenures at Sweet and Enklu, Stephanie built relationships with Fortune 500 stakeholders and developed brand strategies focused on emerging technologies such as artificial intelligence, blockchain, and immersive XR.
Notable clients she has supported include:
Old Navy
Build-A-Bear
The Elton John AIDS Foundation
Kia
Weill Cornell School of Medicine
The International School of Tianjin
The NHL
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Ray Kallmeyer • CEO at Enklu
Ray is a pioneer in the augmented reality (AR) space, following a decades-long career in the AAA video games industry. In 2016, he founded Enklu and led the development and global deployment of the first wave of spatial apps in AR for the Microsoft HoloLens.
Today, Ray helps enterprises accelerate their spatial transformation with an end-to-end solution that empowers today’s workforce with tomorrow’s technology. Enklu’s mission is to empower creators with transparent technology, enabling a future where technology fades into the background, allowing people to become more present with each other and their environments.
Ray is an:
Entrepreneur
Startup advisor
Patent author
Featured artist
Public speaker at universities such as USC, Stanford, and MIT
Under Ray’s leadership, Enklu has raised over $6M in venture funding.
Just a Glimpse of What csiSIM Can Do
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AI tutors, AR-enhanced textbooks, and immersive learning tools that transform traditional classrooms and self-guided education into interactive, engaging experiences.
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Bring exhibits to life with AI avatars, AR-guided tours, and immersive storytelling that captivate visitors and deepen engagement.
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AI-driven coaching, virtual simulations, and adaptive learning tools that scale professional training and certification programs across industries.
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Transform books and publications with AR overlays, AI narrators, and multimedia enhancements, perfect for authors, publishers, and educators.
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AI-powered simulations, AR-guided instructions, and real-time coaching for hands-on job training, workforce development, and technical skills.